Facebook is one of the biggest social media platforms in the world today. It has over one billion active users every day who use it to communicate with family and friends, broadcast their achievements, join groups that interest them and even make money.
If you are looking for profitable ways to make money on Facebook in Kenya, we made this guide just for you.
Unlike other platforms like YouTube, Facebook does not directly pay you when you publish content. However, there are several ways you can use to indirectly make money off Facebook. Read on to know more.
Why it is Easy to Make Money on Facebook in Kenya
In a lot of ways, Facebook is the best content marketing platform in the world today. You can share your posts with more than one billion people on it without paying anything.
What’s even better? You can use various strategies to make money on Facebook indirectly by sharing high-quality content that resonates with your audience and gets them interested.
Facebook makes it easy to make money because you can easily build a brand presence and audience on it. This is a huge advantage because once you have an established brand, the chances of making money increase significantly.
In this article, we are going to discuss how to make money on Facebook in Kenya by sharing useful content that resonates with people.
What You Should Know about Monetizing Facebook Content
Before we discuss ways to make money on Facebook, you need to know that there are two types of content on the platform:
- Public Content – This type of content shows up in the news feed and is visible to all your followers. It also appears on public profiles when searched for. People at large can see this type of content with or without logging into Facebook.
- Private Content – This type of content is only visible to the followers who subscribe to your page or group. It also appears in search results when people are looking for specific things that interest them on Facebook.
Therefore, if you want to make money with social media, we highly recommend that you pick a strategy that makes use of private content.
Why is Private Content More Valuable than Public Content?
Public content is completely free and you don’t need to spend any money on it at all. However, here’s the problem: most people visit Facebook for family and friends updates or because their friends have liked a page they follow. People are therefore less likely to see new content you post on the platform because they don’t care.
This means that public Facebook pages suffer from low engagement and this is why public content is only valuable if it goes viral. Even then, you won’t make much money off of it unless you are a YouTube star or influencer with thousands and thousands of followers.
This makes private content a more reliable source of income on Facebook than public posts.
10 Ways to Make Money on Facebook in Kenya
Now that you know the basics of how to make money on Facebook, let’s discuss some effective strategies that can help you earn real money in Kenya.
1. Promote Your Services on Facebook
If you own your own small business, then you can use Facebook to promote your services and attract potential clients. Create a page for your company or business and build an audience that follows it regularly.
In the description area of your page, write about what you do, what your services are and any special offers you may have.
When someone likes your page, they will be able to see these details on their feed every time you post something new. This is a great way of reaching out to potential customers even when you’re not physically present with them.
Some of the services you can promote on Facebook include:
- Consultancy Services
- Barbershop services
- Fitness services
- Tutoring for Academic Support and Learning
- Computer Repairs
- Maintenance Services for All Kinds of Vehicles
- Legal Counseling and Legal Services
2. Sell Your Products on Facebook Marketplaces
You can also use Facebook as a digital marketplace to sell your products. This is a great way of monetizing any surplus stock you may have and making some sales at the same time. Look for similar products that are already selling on the platform and create your own store with them.
Facebook has made it super easy to sell products through groups which allows you to easily enter important product information like key features and price. There is also a direct link for customers to contact you through messenger.
If you want, you can also create a Facebook page and use it to promote your products or even do a Facebook Live video showing how they work or how they might benefit the buyer.
Some of the products you can sell on Facebook include:
- Electronics and ICT
- Books
- Clothing and Fashion Accessories
- Health Products
- Collectibles
3. Sell Affiliate Products on Facebook
Affiliate marketing has now become one of the most popular ways of making money online in Kenya. You make commissions by promoting brands, services or products.
When someone buys that product or service using your affiliate link or unique code, you earn a commission on the sale.
Selling affiliate products on Facebook is one of the easiest ways to make extra money online. You don’t need a website or any traffic because all it takes is a simple page and advertisement for people to click and buy from you.
You can join affiliate programs and sell other people’s products to your followers. Or you can create your own page and showcase products that you want to promote through it.
The most popular affiliate programs in Kenya include:
- Amazon
- Jumia
- Kilimall
- Betin
4. Become a Facebook Marketing Manager
Facebook is one of the biggest social media platforms in the world today and therefore, there are a lot of opportunities on the platform to make money. One of these opportunities is through influencer marketing.
Becoming an influencer marketer means reaching out to potential customers through social media by giving them your personal thoughts on brands, services or products.
If you’re a blogger who regularly writes about your passion on the internet, you can use Facebook’s advertising network to promote your blog posts. Facebook will target people who are interested in the niche you write about and promote your post to them.
You can also use a page you created for business promotion, or even create a new Facebook group where you can interact freely with other influencers in your niche. This is another great way of making money on Facebook in Kenya.
Once you start gaining huge traffic on your page, the brands or companies you are promoting will begin to notice and reach out to sign a deal with you.
5. Start a and Monetize a Facebook Group
Creating groups is one of the best ways to make money on Facebook in Kenya. There are three ways you can make money with your own Facebook group.
Promote your products in a pinned group post that every group member can see every time they visit the group. You can also ask for members to pay and have their posts pinned for more exposure.
Promote brands, products or services setting a brand banner as the cover for your group. This way most people will see the banner and help the brand get more exposure.
Charge members to join a group where you share exclusive tips on a certain topic, such as money making ( not sure if this is legal on Facebook though).
6. Get Paid For Promoting Events on Facebook
If you’re already working in the events industry, it’s a great idea to promote your events through social media. You have to use tools like Facebook ads and sponsored stories to get enough eyes on your event page.
You can also create a new Facebook page that reflects the kind of events you want to promote on your profile. Since most people look at other people’s profiles or pages before they click ads, it’s important you have an attractive page and a solid number of followers when promoting something.
Taking people through Facebook ads is probably one of the easiest ways to make money online since you don’t have to worry about how your customers will find you. It’s all automated and it presents an opportunity for anyone to go from zero to hero in just one campaign.
7. Promote Your YouTube Videos
If you already have a YouTube channel, sharing your content on Facebook is another great way to make money online. This can be done by creating sponsored posts or simply posting your videos on your profile page and letting people share them.
Adding YouTube videos on your page or profile is also a great way of getting more people to like and follow you.
Since people tend to watch videos for longer durations online and share them with their friends, it’s considered one of the best ways to increase traffic on any social media account.
If you have a monetized YouTube channel, you can make good money when people click your video links on Facebook and watch them on your channel.
8. Start Contests On Facebook
Creating competitions on groups and pages is another way of boosting your page’s interaction. People love bragging and showing off things they’ve won, so it makes sense that giving away prizes would make them more interested in following your page or profile.
For successful Facebook competitions, you have to put in place a number of rules surrounding the campaign and specify prizes.
Contests can be held by individuals or entities looking for followers, likes, shares, comments or any other form of engagement on social media.
To run an efficient contest that will get more people interested in joining your Facebook account, you have to make the prize something which is actually worth competing for.
The focus of Facebook contests should be on gaining more followers, but there’s no harm in offering free services or products for second placements.
You can also set up a contest that involves people sharing your content, not just liking and following you. This is because it’s in Facebook terms of service not to use their platform for marketing and spamming purposes.
Contests can help to significantly promote your business and get your more sales.
9. Look for Jobs on Facebook Job Boards
As the social media giant that attracts almost 1.5 billion monthly active members, it’s very easy to find jobs on Facebook.
Just make sure you create a profile and be ready to submit your CV as soon as you see job vacancies from recruiters or companies around Kenya. Also, remember to save all the details of the job so you can apply in future vacancies.
The best places to find jobs on Facebook are job posting groups and pages. Most companies advertise jobs through their pages so you will want to follow those that are related to your field in case of any job postings.
10. Become an Influencer Marketer
If you have a huge following on Facebook, you can use your influence to make money. There are many companies that will pay influencers for plugging something on their pages or groups.
If you are able to drive traffic using your posts, you can be rewarded well for that.
You have to remember that if you want any of these methods to work, you have to share content consistently and build trust with your fans so that they keep coming back for more.
You can start monetizing your Facebook account by simply creating sponsored posts promoting products or services which are related to what you do online. In most cases, you can start making money within a few months after starting.
11. Sell Data Bundles
You have probably seen a lot of people selling data bundle packages on Facebook (mostly known as bundle mwitu) and making a killing out of it. If you have a good number of connections on the social media site, why not consider selling data bundles as well?
It’s very easy to do since you don’t need any kind of license in order to get started. The idea is to sell people data bundle packages that are much cheaper than what they would usually get from the operator.
You first buy the bundles in bulk, divide them in smaller groups then resell for a cheaper but profitable price.
The Bottom Line
You can make money through Facebook in Kenya if you take the right approach and observe Facebook’s rules and regulations.
In order to increase your chances of making more cash, always practice ethical marketing even though there are so many companies that aren’t doing that.
You won’t benefit by spamming or posting irrelevant content on Facebook.
Instead of making things worse, be a responsible online entrepreneur and you will see that it is possible to earn extra cash through the social media giant in Kenya.
If you know any other way you can make money on Facebook in Kenya, please share through the comment section below.
