YouTube has grown to become the world’s most prominent video streaming platform.
In fact, YouTube had more than 2.6 billion monthly active users worldwide as of the third quarter of 2022. That is about 25% of the world’s population!
Creating a YouTube channel is super easy and takes only a few minutes.
Check this guide to learn how to create a YouTube Channel in Kenya.
Creating YouTube videos shouldn’t also be too hard if you have the right tools and ideas.
However, the most challenging part of being a YouTuber is getting people to watch your videos. In fact, according to reports, most people who start a YouTube channel and abandon it do so because they are not getting any views.
This can be frustrating, especially if you are serious about making some passive income from YouTube.
That is why we created this guide to help you grow your YouTube Channel by getting more people to subscribe and watch your videos.
But why exactly do views matter on YouTube?
Let’s find out.
Why YouTube Views Matter in Kenya
A video with a higher number of viewers is taken more seriously by YouTube as they consider it something that most people want to watch.
When a video has a lot of views, it shows its content is interesting and entertaining. Therefore, the video will gain popularity and get ranked higher by YouTube’s algorithm.
Therefore, getting more views on your YouTube Channel is essential because it will increase the chances of having your content shown to a broader audience. This will help you get even more subscribers and increase your chances of making money on YouTube in Kenya.
Here is why;
YouTube considers the number of viewers a video has before deciding how much an advertiser should pay to show ads on it.
Therefore, if a specific video has more views than other videos and consequently ranks higher on the platform, it will most likely attract more advertisers, making you earn more money for your content.
This is one of the main reasons why YouTube influencers make a lot of money.
Getting more YouTube views in Kenya involves online marketing strategies to increase the number of people who watch your videos and subscribe to your channel.
We’ll show you how to get more views using several methods.
Ways to Get More Views on Your YouTube Channel in Kenya
- Create Quality Content
- Use SEO (Search Engine Optimization)
- Encourage Others to Share Your Videos
- Encourage Your Viewers to Subscribe to Your Channel
- Promote Your Videos on Social Media
- Use Video Marketing Tools
- Answer Queries in Your Videos
- Run Competitions on YouTube
- Use Playlists
- Write Captivating Video Titles
- Use Compelling Thumbnail Images
- Make Your Videos Embed-Friendly
- Create Transcripts for Your Videos
- Post Your Videos at the Right Time
- Use Call-to-Actions in Your Videos
1. Create Quality Content
The first thing you have to do if you want to get more views on your YouTube Channel in Kenya is to focus on creating quality content. When writing a script for the video, ensure it’s engaging and entertaining so that viewers stay glued until the end.
Quality content means that your video is something that people will love to watch and remember. There are a lot of factors you need to consider when creating quality content, such as the length of the video, what it’s about, who you’re targeting, etc.
If your videos are not compelling and engaging, people will not watch them, or if they do, they’ll watch for a couple of seconds before leaving.
One way to create quality content is by focusing on a niche/topic you know or are passionate about.
CHECK THIS: 19 Most Popular YouTube Niches in 2023 [For Beginners]
2. Use SEO (Search Engine Optimization)
SEO means optimizing your videos to help them rank better in YouTube search results. This will attract more viewers since they can find the video easily by searching for relevant keywords or topics related to the video and its title.
If you want more views on your YouTube channel, optimize your videos by adding keywords that people might use when searching for videos, like the title, description, and tags.
SEO will also help your videos rank higher on Google search results. This will increase your chances of gaining organic traffic from Google to your YouTube channel.
Check out this definitive guide on video SEO.
3. Encourage Viewers to Share Your Videos
One thing that can help you get more views on your YouTube channel is encouraging viewers to share your videos with friends and family members. The more people there are sharing your video, the higher chance you have of getting it viewed by a broad audience.
One of the best ways to encourage others to share your videos on social media is by adding a clickable link in your video’s description box. This will make it easy for viewers to share your video with their friends and family members interested in the topic discussed in the video, increasing its views.
4. Encourage Your Viewers to Subscribe to Your Channel
Another way to get more views on your YouTube channel is by encouraging viewers to subscribe. Subscribers will be notified when you upload new videos, so they can watch them and share them with friends.
This will make your channel grow steadily, and the viewership will increase gradually.
To do this, you can add a call to action at the start and end of your videos, asking them to subscribe to your channel. You can also add a link in the description box that leads to your subscription page.
5. Promote Your Videos on Social Media
To get more people to view your videos, you must promote them on social media platforms like Facebook and Twitter. Social media is one of the best platforms for influencers since it targets a vast audience, most of whom are potential customers.
Promoting your videos is easy if you have a large following on any social media platform. Just post a link to your video and an engaging caption to encourage people to view it and maybe subscribe to your channel.
If you are up to it, you can also create ads on platforms like Facebook and Instagram to promote your channel.
6. Use Video Marketing Tools
You can use several video marketing tools when you don’t have enough time or resources to promote your videos on social media channels. Some of these tools include:
- TubeBuddy
- VidIQ
- SocialBlade
- YouTube Studio
- Woobox
Tubebuddy is a free platform that you can use to gain more views on your videos by sharing them across social media channels. It has features that make video marketing easy, efficient, and effective such as keyword research tools, an analytics tracker, and a video SEO checklist.
TubeBuddy is a recommendation for any marketer, regardless of the size of their business. You can also install it for free, although getting the Pro version will cost you some monthly charges.
VidIQ is another video marketing tool that allows marketers to improve their videos’ ranking on YouTube search results by allowing them to track and analyze their videos’ performance on social media channels.
SocialBlade allows marketers to track and check YouTube channel rankings, estimated earnings, total subscribers, and average views per video, among other relevant statistics.
7. Answer Queries in Your Videos
Answering questions from your viewers will encourage them to watch your videos since they feel you care about them. This will also help position you as an authority in your niche and attract more people to your channel.
Entertaining and engaging videos with a personal touch are the best way to attract viewers, increase viewership and get more views on your YouTube channel.
To do this, you need to include a call to action in your video’s description box, asking viewers if they have any questions about the topic discussed. You can then answer these questions during your next video upload or write them down and mention them in future videos until you can answer them.
Alternatively, you can answer questions in the comments section to help build an active community around your channel.
8. Run Competitions on YouTube
If you want more views on your YouTube channel, you must make it interactive by asking viewers to share their opinions. This will encourage them to watch your videos and leave comments, increasing viewership.
To do this, you can run a competition where viewers must answer specific questions in the comment section or share their thoughts on a particular topic in your videos. This will encourage them to express their views and watch the video, leading to increased viewership.
9. Use Playlists
YouTube allows marketers to create playlists that organize similar videos together. For instance, if you have several video uploads related to a specific topic, such as cooking, running, or playing basketball, you can create a playlist that contains all these videos and add them underneath the description box of each upload.
This allows viewers to enjoy multiple videos in one sitting without searching for related content, increasing viewership on your YouTube channel.
Playlists are becoming popular nowadays, so it’s a good idea to include them in your video marketing strategy to get more views on YouTube.
10. Write Captivating Video Titles
Title your videos using search engine optimization guidelines so viewers will be more inclined to watch them. Keep your video’s title short and intriguing enough for people to click on it when they come across it in their social media feeds.
Your video’s title should also include the keywords you are targeting so that YouTube can display it during relevant searches, getting your video more views and attracting new subscribers.
11. Use Compelling Thumbnail Images
Thumbnails are the images you see on the video before you watch it on YouTube. These images play a huge role in deciding whether viewers will click on the video, so they must be eye-catching and intriguing enough for people to do so.
One helpful tip is to use a strong visual image, such as someone staring straight into the camera or an image of someone doing the activity being discussed in the video. This will capture viewers’ attention, increasing your YouTube channel’s viewership.
For instance, if your video is a cooking tutorial, you can include a photo of the final dish you will teach your viewers. This will catch their attention and encourage them to watch the video, increasing viewership.
12. Make Your Videos Embed Friendly
You can also get more views on your YouTube channel by making your videos embeddable. Embeddable videos are those others can embed on their websites using the “embed” feature. This way, you don’t have to do all the marketing yourself, but you can let third-party sites like Reddit and Pinterest market your videos.
For instance, if you are a fashion blogger uploading how-to-tie scarf videos every week, you can ask your readers to upload the videos on Pinterest so that they can help you market them.
This way, you can share them on other websites and allow viewers to watch them anytime without visiting the site where they are hosted.
This makes it convenient for people who love to share links of exciting content online since they don’t have to search for them; all they have to do is click on the “share” button and share your video as they would typically do with any other webpage.
This will increase the viewership of your YouTube channel as your videos can be shared easily by people who frequent various websites, leading to more views over time.
13. Create Transcripts for Your Videos
Transcripts are the text versions of videos. They tell your viewers what is happening in the video and allow them to browse through them even if they cannot watch it or would instead read.
This allows hearing-impaired people to enjoy your content without missing out on any crucial points, leading to increased viewership on your YouTube channel.
Transcripts can also be transcribed into subtitles so that people who don’t understand the language in your videos can get a gist of what’s going on through the transcript itself, leading to even more views.
14. Post Your Videos at the Right Time
Posting your videos at the right time will also increase their viewership. For instance, if you upload a video on the best Christmas movie trailers from the 1960s, you can post it near Christmas time and let people watch it when they feel nostalgic about that decade.
Your viewers may increase across your videos at this time, leading to more views on your YouTube channel.
This will also increase the number of shares and likes you receive on social media, which is always a plus for any business, especially those who rely mainly on their social media presence for the business.
Additionally, you should know the right time to post during the day. You don’t want to publish your videos during work hours, for instance, since most people are not able to watch them then. You also don’t want to post them at night when everyone is sleeping, as they won’t have the opportunity to see them until the next day.
It is best to upload your video during lunchtime or right after work when people are taking a break or relaxing at home. This way, they can watch the full video without many distractions.
According to the Frederator Networks, the best times to post on YouTube are:
- Mondays 2-4 pm
- Tuesdays 2-4 pm
- Wednesdays 2-4 pm
- Thursdays noon -3pm
- Fridays noon -3pm
- Saturdays 9 am-11 am
- Sundays 9 am-11 am
15. Use Call-to-Actions in Your Videos
A call-to-action (CTA) is a phrase that prompts people to do something, such as click on a video or subscribe to your YouTube channel.
You should place CTAs at the end of every video since this is the part where most people will be watching. You can use things like “Please subscribe to our channel” or “Please share this video with your friends and family.”
Using CTAs will prompt viewers to take action like sharing, leading to more views on your YouTube channel.
16. Encourage Interaction in the Comments Section
You should also have your viewers interact more with you by encouraging them to ask questions in the comments section of your videos.
This will increase the chances of them watching your future videos and allow you to answer their questions, leading to more views on your YouTube channel as you engage with them and show them that you care about what they think.
Try and reply to as many comments as possible. These include comments from viewers thanking you, asking questions, complementing your video, and even critics.
17. Collaborate with More Established YouTubers
You should also consider collaborating with more established YouTubers and asking them to appear in your videos.
This will draw their audience towards your channel, leading to increased views on your YouTube channel. Alternatively, you can also be featured in their more popular channels, where you can promote your channel.
However, when you get featured in someone else’s video, stick to the discussion, not just focus on promoting your channel.
18. Take Part in Trending Social Media Challenges
You can also take part in trending social media challenges to get more views on your YouTube channel.
For example, the Ice Bucket Challenge took over the world of Facebook recently when everyone was trying to participate by donating money to charity or dumping water on themselves.
Taking part in a challenge like this will ensure that people know about you and increase the views you receive from people trying to participate.
The best place to find viral social media challenges is TikTok. You can head there and see if you can find some challenges relevant to your YouTube niche.
19. Feature Celebrities on Your Channel
This is another surefire way to secure more subscribers and views for your channel.
For example, if you feature Kenyan celebrities in your YouTube videos, they will most likely promote those videos on their social media accounts because of the publicity it brings for them.
Your viewers will also be more eager to watch videos with Celebrities on them than those where it is just you.
If you can have a local celebrity feature in your channel, make sure it has a large social media following, as this will be a great way to get noticed and increase your viewership.
20. Create Hype on Social Media Before Releasing Your Videos
You should also create an element of hype on social media before releasing your videos.
For example, if you’re releasing a new video on your YouTube channel, tell people in advance so that they know when it’s released and have time to watch it.
You can create posts on Facebook and leave comments about the video hours before its release. This increases viewership once you finally upload it.
One trick you can use is to create suspense about your video; when it’s finally released, people will be more eager to watch it and share their views.
Bottomline: What You Should Do Now
The 20 tricks and tips outlined above will help you increase viewership on your YouTube channel in Kenya and possibly garner more subscribers.
However, you should also ensure that your videos are interesting and engaging so that people actually want to watch them.
By grabbing viewers’ attention this way, you will see an increase in the number of views on your YouTube channel.
Do not overdo it, though, as this will only bore the viewers and make them want to stop watching your videos.
Try the tips outlined above and see how well they work for you.
In the comments section below, let us know what strategies you’ve tried that have worked for your YouTube Channel in Kenya.