YouTube is no doubt the biggest video sharing site on the internet. Millions of users utilize it as their primary source to get their daily dose of entertainment in the form of music videos, funny clips, movie trailers, and so much more.
The best part about YouTube is its simplicity – anyone can create a channel and upload content he or she likes for others to watch at no cost whatsoever.
Content creators are also handsomely through the YouTube Partner Program. The amount of pay you get usually depends on the number of views plus a host of other factors such as the type of content.
Now, one of the most common questions I get from people is how much does YouTube pay for 1 million views?
This is quite a tough question to answer as it depends on many factors which are not so easy to quantify.
However, I will try to give a good estimate of what you can expect after uploading a video and getting a staggering number of viewers.
How Much Does YouTube Pay You for 1 Million Views in Kenya?
YouTube pays between KSh. 100 to KSh 400 for every 1000 views depending on the video content. So, if you get around 1 million views, you are looking at earning anywhere from Ksh 100,000 to Ksh. 400,000.
Of course, it will not be exactly the same figure as I have mentioned but there is no doubt that it will be a substantial amount of money.
To answer this question in more detail, you have to understand how YouTube ads work and how they pay.
There are several factors that will determine how much you earn from 1 million views in Kenya. These include ;
- The type of ad that will be played on your video. YouTube videos are categorized as pre-roll, post-roll or overlay ads. Each placement has different rates and payout. For example, a user is paid $20 for 10000 impressions for CPM (cost per mile) advertising in Kenya while VAST (video ad serving template) pays around $10 for 1000 impressions.
- The type of content you upload. Videos that fall under comedy or music genres are paid higher than the rest as they prove to be more engaging and entertaining to viewers. For example, a user can earn $2 for every 1000 views but if it is related to sports, he may only get around $0.50.
- The niche of the video you upload. If you are sharing a normal news update, it will pay less compared to a funny or entertaining clip which is known to attract many viewers and generate good revenues in Kenya.
- Video size and length Metrics such as duration, resolution and file size can determine how much your content gets paid on YouTube. For instance, a user who uploads an HD video of about 30 minutes may get paid more than someone with the same number of views but lesser time and resolution.
- The number of subscribers to your channel. A YouTube account with thousands or even 5 million subscribers is likely to earn significantly high revenues compared to one that has just started from scratch as it has an established audience and branding.
Even after factoring in these factors, it is still difficult to pinpoint exactly how much you can make from 1 million views on YouTube.
However, I believe the information I have shared with you should give a good idea of what to expect and if not everything, at least the key aspects you need to know before blowing out your content online.
How Do I Get 1 Million Views on YouTube?
To get 1 million views on YouTube in Kenya, you need to create a captivating and engaging piece of content.
Having said that, there are several ways you can get 1 million views from one YouTube video. These include:
- Uploading popular content. The content of your video needs to be something that a lot of people would like to watch. For example, if you are uploading a tutorial on how to fix your home refrigerator, it will be difficult for most YouTube users in Kenya to subscribe or watch it as such gadgets are not common here and the market is relatively small. However, if you upload a video, giving people a glimpse of how to make an omelette or making a funny video as you try out different hairstyles, you will find it easier to get 1 million views in Kenya.
- Promoting your video to different channels with high subscribers. This is the best way to get a lot of views and even likes, comments and shares from YouTube users who are already subscribed to other popular accounts on this platform.
- Scheduling your content across several social media platforms like Facebook, Twitter or Google Plus. Another great way of quickly getting a lot of views is by posting your content across these platforms. The good thing about sharing on social media is that you get to interact with people who may not be subscribed to YouTube but find the link to your video when they see it shared on their timelines or feeds.
- Offering incentives for users in exchange for watching the video. You don’t necessarily have to blow your budget and pay people to view your videos. However, incentives such as free T-shirts or shopping vouchers will encourage people to engage more with your channel and help it grow faster.
- Using SEO (search engine optimization) on your video. You can also get many YouTube subscribers in Kenya by optimizing your content for the relevant keywords related to your niche. If a user searches for information that is contained in your video, it will keep appearing at the top of his search results as long as it remains active on YouTube. This is a great way of building an audience who can act as your loyal fan base to ensure that you keep getting traffic on a continuous basis.
We have a complete guide on how you can get more YouTube subscribers in Kenya. If you want to know the exact secrets that the fastest-growing YouTubers in Kenya use to build a massive subscriber base, make sure to check out the guide below;
19 Ways to Get More YouTube Subscribers for FREE and Grow Your Channel
The Bottom Line
The amount of money you can make with 1 million views on YouTube will vary depending on several factors. First and foremost, your video content plays a key role in determining the number of people who are likely to watch it as well as how much ad revenue you make from each viewer.
Secondly, the time since you started uploading videos to YouTube; the audience that subscribes to your channel and finally, your location within Kenya also matter on how much you can make from your YouTube views.
In summary, you need to create excellent content for your videos to stand a chance of getting 1 million views in Kenya.
Otherwise, if you have any other tricks on how to get more subscribers and increase your ad revenue, don’t hesitate to share in the comments section.