19 Most Popular YouTube Niches in Kenya in 2024 [For Beginners]

Choosing the right niche for your YouTube channel can be a hard and frustrating process.

The best place to start is by looking at what you enjoy doing or what has most interested you in the past.

It could be something as simple as fashion, gaming, DIY projects, home improvement or just sharing experiences with other people through video content.

With any YouTube channel, you need to give yourself a reason why people should stop what they are doing and listen or watch what you have created.

To make your work stand out from the competition, try to be as unique as possible or have something different to offer compared to others.

For example, if there is already a huge demand for a certain topic, you can still choose it by adding your own spin or creating something different to attract the original viewers’ attention.

After finding the best YouTube niche, we recommend checking out our complete guide on how to start a YouTube channel in Kenya and make money from it.

COMPLETE GUIDE: How to Start a Profitable YouTube Channel in Kenya

For anyone starting out on YouTube in Kenya, here are some of the best YouTube niches doing well on this video-sharing site.

The Best YouTube Niches in Kenya in 2023 [Great for New YouTubers]

1. DIY Videos  

From fashion accessories to furniture, there is a massive demand for people willing to share their experiences and knowledge on how to do things.

You could either ask your viewers what materials and equipment they need help with or try finding something that you think is intriguing but don’t know how to complete yourself.

With DIY videos gaining popularity daily, there is a big market for budding YouTube stars with this content.

2. Live Gaming

One of the most successful YouTube channels is PewDiePie, run by a Swedish gamer, Felix Kjellberg.

One of the main reasons for his notable success on this channel is that he has set the record for most subscribers, currently standing at over 111 million.

There is a huge opportunity to succeed on YouTube by streaming live gameplay videos. This allows you to connect with your audience in real time as opposed to just uploading previously recorded footage.

The great thing about this type of content is that it can be filmed from any console or PC, so it is unnecessary to be a professional gamer.

3. Cooking Tutorials

In today’s world, cooking is so much more than preparing food. It has become something of an art form where people are not only learning how to cook a meal but how to take stunning photographs and videos of their work.

With the large number of social media platforms that allow users to share pictures online, it can be pretty tricky for aspiring cooks to cut through the noise.

YouTube is an excellent platform for launching or building your cooking career because you can upload short videos, tutorials, and recipes that people are desperate to watch. The best way to gain success on this site in Kenya is by sharing content that has never been seen before and capturing people’s interest using amazing visuals.

4. Makeup Tutorials

The beauty industry is massive, and it has changed how people go about their daily lives.

This means there is a massive demand for content such as makeup tutorials on YouTube from Kenyan users looking to learn new tips and tricks to enhance their natural features.

With so many channels on this website dedicated to showing how specific looks can be achieved, the market is flooded with content. The main thing to remember here is that you need to find your niche and work out what other people are not already doing on this site.

5. Vlogs

Vlogging has become extremely popular over the last few years, especially among younger viewers who enjoy watching footage of their favourite YouTube personalities sharing their lives with the world.

By using a webcam or your smartphone, you can create your own vlog and upload it to the site for others to watch.  In Kenya, people are hungry for content of this type, so there is a big chance that you could find success by sharing your life on YouTube.

6. Comedy Skits

Making people laugh is a great way to connect with your audience and build loyalty.

This is why comedy skits are so popular on YouTube, and it is one of the main reasons for the success of channels such as ThatsHeartO, which is run by a Kenyan woman who engages with her subscribers on this site daily.

By creating funny videos that use popular culture references and local humour, you can turn yourself into an overnight sensation.

7. Gadget Reviews

If you have a particular interest in technology, nothing is better than reviewing new gadgets and products as they are released.

This type of content allows viewers to get an insight into which devices are worth investing their time and money into through real people sharing their experiences.

The great thing about this type of content is that essentially anyone can create it, and you can even create a channel with your friends to upload reviews together.

It is also possible to earn revenue on YouTube through product placements in your videos and affiliate links that your subscribers click on through to websites selling the gadgets that you review.

8. Unboxing Videos

Products such as toys are popular to unbox on YouTube because it allows people to see what is inside the packaging without having to buy the product themselves.

If you are interested in this type of content, you can create videos for yourself and earn money from ads placed on your footage through YouTube ads programs.

9. Restaurant Reviews

Writing about restaurants and posting them on social media is a great way to generate publicity for your establishment.

This means that restaurant reviews are trendy on YouTube and can be an interesting angle if you want to use this platform as part of your digital marketing strategy.

By uploading videos of the food served in various eateries, viewers can get an insight into what they are missing out on by eating elsewhere.

10. Local News

Kenyans love to be in the loop, and one of the best ways to do this is by following your local news.

If you are an avid viewer of your local television channels, a similar approach on YouTube can help you connect with more people.

By uploading video footage from recent events and stories that would not otherwise be seen by the public, you can get your videos in front of a much wider audience.

It is also possible to earn revenue through YouTube ads programs and product placements here.

11. Fail Compilations

Fail compilations are extremely popular and can make you a star overnight if your video goes viral.

By depicting people doing ridiculous things that result in them falling over, breaking their teeth or making a fool of themselves in some other way, you can capture the attention of millions.

These videos are easy to create, and embedding affiliate links into your video is a great way to earn revenue.

12. Life Hacks

Kenyans always look for ways to simplify their lives, so life hacks are extremely popular.

By uploading videos of ways you can use ordinary household items in a different and better way, for instance, using toothpaste as a glue or hanging Christmas lights on your wall rather than the tree, this type of content is always going to be well received by your audience.

13. Travel Videos

With Kenya on the rise as a travel destination, it is only natural that this type of content has become hugely popular.

If you are an avid traveler and have created some videos from your journeys around the world, uploading them to YouTube creates a great platform for other people to find out about your adventures.

By linking up with affiliate and partner programs, you can earn money from the views you receive through these ads.

14. Reviews of Popular TV Shows

Viewers now have more options when choosing what shows they want to watch.

This means there is a huge market for people who want to review their favourite series online.

You can entertain and inform your audience by uploading videos of your opinions on the latest shows to hit the small screen.

15. Song Covers /Parodies

While many enjoy entertainment from TV shows and films, music is still a big thing for many.

By uploading cover songs to YouTube, you can make them available for anyone who wants to listen or create a video of yourself singing your favourite tune.

This means that this type of content can be extremely popular with your audience, and you can monetize it in many ways.

16. Health and Fitness

As a nation, Kenyans are becoming more and more health-conscious.

Because of this fact, uploading fitness videos to YouTube has become extremely popular as they offer viewers the chance to get better acquainted with workouts that can be done in their homes.

If you have a lot of passion for healthy eating or extreme sports, fitness videos are a great way to make money from your passion.

17. Fashion Videos

Kenyans are always looking for new clothing and fashion ideas.

Therefore, you can start a YouTube Channel around fashion and share your ideas. For instance, you can create video tutorials on how to make different types of dresses, shoes, or bags.

Even better, you can show people how to dress for certain occasions or what to wear with what. Establishing your credibility as a fashion expert will help you grow your YouTube Channel.

18. DJ Music Mixes

Kenyans love dancing. You can join the industry by uploading popular music mixes so people can listen to them and dance.

Most Kenyan DJs are just starting their careers. Therefore they might have a hard time finding good music to mix. By uploading your mixes on YouTube, you will help these DJs get your name out there.

How to Choose the BEST YouTube Niches in Kenya

Kenyans love to watch videos. If you have the skills, knowledge, or know-how, create a YouTube Channel and showcase it online.

However, before starting your YouTube Channel, you must carefully select a niche that will work for you as a beginner. This will help ensure that your YouTube Channel attracts enough views for you to add advertising revenue.

Below are some of the factors to consider when choosing your niche.

Find a Niche You are Passionate About:

You need to love what you’re going to do. This is because; if you don’t, no one else will either.

Going with your passion will make it easier to be consistent and create videos people love. This way, you will gain subscribers quickly and monetize your channel in no time.

Choose a Niche That Has High Demand and Limited Competition:

If there is high demand for your niche, then it means that people are looking for it. Therefore, there is plenty of room to grow your YouTube Channel.

Also, you should not choose a niche that many people will easily copy because this will limit the growth of your YouTube Channel.

Try To Find out What Videos are Doing Well on YouTube:

Finding out what videos are doing well in your niche is important. This can be measured through views, likes, and comments.

Consider Your Skills and Knowledge:

You need to know what you are good at or have knowledge of before deciding on a YouTube Niche idea.

Also, if you have enough skills or know how to make videos, this is another factor that will help you choose the right niche for yourself.

Choose a Niche You Know How to Promote:

Promoting your videos is essential if you want a successful YouTube Channel. For instance, if you have social media skills, choosing a YouTube Niche that requires sharing on Facebook, Instagram, and Twitter will be great.

Conclusion: What You Should Do Now

The YouTube Niches in Kenya are very many. However, before you choose a niche, ensure that you have carefully studied and gone through the factors explained here.

Once you identify your niche, create videos around it and share them online. Grow your YouTube Channel by gaining subscribers who will keep returning to watch more of your videos.

Remember to keep uploading fun and engaging videos for your viewers to enjoy. Also, research the most viewed YouTube Videos in Kenya to learn more about what works online. Once you have mastered these aspects, then you will grow your YouTube Channel faster than before. Finally, use the Facebook groups listed above to help you grow your YouTube Channel.